Want to book meetings with your ideal customers, even if they have no idea who you are or what you do? This course is for you.
This course helps B2B sellers generate pipeline by bringing humanity back into the sales process.
As automation and AI reshape modern sales, many teams have leaned too hard on efficiency at the expense of connection. The result? Outreach that feels generic, conversations that lack depth, and buyers who disengage.
Learn to engage buyers and create genuine interest
Book qualified meetings by focusing on what actually drives decisions
Build trust, relevance, and real understanding
Outbound isn’t difficult because you lack skill or strategy. It’s difficult because prospecting activates your internal resistance – your fear, avoidance, self-doubt, and ego – all of which quietly derail your confidence and consistency.
You'll tap into the deeper drivers behind sales decisions: values, emotions, and intent that shape action long before a meeting is booked.
In the end, you'll create stronger relationships, clearer momentum, and more qualified meetings that actually make sense to the buyer.
I’m Michael Hanson, your instructor and the CEO of Cosmic Growth.
We’re a sales training and enablement company that’s trained over 10,000 salespeople – from 21-year-old BDRs generating meetings for tech companies all the way up to 60-year-old real estate professionals closing 8-figure deals.
I’ve listened to thousands of cold calls, read thousands of emails, and checked out thousands of LinkedIn profiles. During this course, I’ll talk about what I’ve learned along the way. As well as a CEO, I’m a glorified salesperson and still sell our services on a daily basis – so I also see what is and isn’t working through my own deals.
During this course, you’ll hear my stories and the mistakes I’ve made along the way. Ten years ago, my calls, emails, and pitches were awful. I know what bad sales looks like from my own experience, and I’m sharing all of that here so you don’t make the same mistakes I did.
salespeople trained across industries
of cold calls reviewed and improved
of learning what works (and what doesn’t)
