Most B2B sales teams aren’t struggling because they lack tools. They’re struggling because they’re using too many of them in the wrong way.
Cosmic Growth helps B2B teams cut through this clutter and discover how to improve B2B sales in this new landscape, reconnecting with the human side of selling in a world over-saturated with automation.
Modern B2B decisions involve multiple people, competing priorities, and real consequences for the people saying yes.
At the same time, sales teams are given generic B2B sales advice that pushes them to move faster, send more messages, and lean on tools that promise efficiency – often at the cost of real connection.
After operating a primarily inbound sales program, Proposify, a digital proposal software provider, recognized that hitting its accelerated growth targets would require investing in creating an outbound sales capacity. Cosmic Growth developed a custom sales playbook for Proposify and coached reps on how to execute it successfully.
"It's a lot faster to go and hire the experts. We wouldn't be where we are today on our outbound journey if it wasn't for the playbooks Cosmic Growth put in place for us."
When selling B2B, these challenges result in predictable patterns that show up regularly for sales teams:
Teams send more messages and complete more sales activities than ever before, but nothing seems to stick.
When attention feels harder to capture, salespeople rush in to explain what they do and get their points across – all before really understanding what buyers care about.
Over-use of generative AI drives salespeople to invest more heavily into the channels it’s suited to, like email or LinkedIn – even if they aren’t the ones buyers prefer.
So much activity noise makes it difficult to sort out the signal. Managers may see the numbers, but not the day-to-day activities behind them, making coaching more difficult.
Cosmic Growth works with B2B teams to improve how sales is done – and how it feels to do the work. That means helping teams connect with buyers on a human level, while still ensuring our work drives measurable outcomes.
Even in competitive markets, it’s possible to start conversations that feel well-considered and relevant. Getting there requires a different approach.
B2B buying decisions rarely follow nice, neat paths — your playbooks shouldn’t either. Our playbooks are built to reflect the way deals really unfold.
Confidence can be tough to maintain in B2B sales — especially when complexity extends deal cycle length and results lag behind effort.
B2B sales cycles can be long, and it takes consistent action to make headway on key accounts — let alone get deals closed. The best sales managers know how to support their reps through these complex buyer journeys.
While we’re known for working with software, AI, fintech, and corporate real estate companies, our Cosmic Sales Framework translates seamlessly to the B2B selling process across industries – especially those that sell complex offerings and rely on trust-driven decisions.
The specific role levels hiring us typically include founders, revenue leaders, marketing leaders, sales managers, and sales enablement teams who want a more sustainable way to grow that’s grounded in empathy and human connection.
Most sales trainers focus on B2B sales techniques in isolation. Our work blends mindset, skill, and structure to help facilitate long-term behavior change. We focus on how buyers think – not just what they say – and we help sales teams connect with them using tools like playbooks and cadences and mindset work through coaching and training.
Every Cosmic Growth B2B sales strategy engagement is tailored, based on your current needs and requirements. Some of the teams we work with start with business development – others with sales leadership or account growth. Regardless, most of our partnerships unfold over several months to ensure changes take hold and compound over time.
Cosmic Growth helps B2B teams reconnect with the human side of selling – building trust, clarity, and steady progress throughout complex deals. Reach out to learn more about our sales enablement services for B2B companies.
Including templates for ideal customer profiles, buyer persona goals and challenges, probing questions, outreach guidelines, customer stories and objections
Get weekly insights on sales tactics from the trenches. No AI-generated fluff.
