Cosmic Growth cadences are built to book meetings, keep deals moving, and drive new business by connecting with prospects on a practical and emotional level.
The secret to making more sales isn’t just making more calls or sending more emails. It’s balancing personalization and automation to reach the right people, at the right time — with messaging that stays relevant as the conversation unfolds.
Cadences give reps clear guidance on how to continue the conversation after every interaction
Deals move forward in small, deliberate steps — not in bursts of irregular, unpredictable activity
Teams use calls, email, LinkedIn, video, and voice notes based on intention — not habit
Prospects stay warm because relationships stay active — even in long, complex sales cycles
The result is more meetings, fewer stalled opportunities, and a pipeline of new business that keeps moving instead of going dark.
A popular cloud accounting platform, Dext enjoyed sustained growth for years — but still didn’t have a strong sense of what their messaging should be or what factors were driving their success. Partnering with Cosmic Growth to create new cadences provided central, consolidated sales information for reps to use to position Dext effectively to prospects.
Some salespeople build their own cadences informally. Others lean on “spray and pray” templates that are highly automated — and highly impersonal. Both approaches often fall short:
They don’t create enough touchpoints to connect with today’s busy professionals
They focus only on booking a meeting or closing the deal, rather than nurturing real relationships
They don’t use a structure that can be repeated, tested, and iterated upon
Every playbook is tailored to your product, industry, deal size, and sales process. Here’s what you’ll find:
We don’t build from templates. Every cadence is shaped by:
Every company is unique, which is why we don’t design sales sequences in isolation. Instead, we build them in partnership with your team – so they reflect real workflows, not ideal scenarios.
We’ll sit down with your team to understand how you currently book meetings and follow up with deals — the channels, timing, and messaging you’re using today.
We’ll pinpoint where momentum breaks down — whether reps are giving up too early, following up too late, or silence.
We’ll design a cadence that matches the way buying decisions really get made — not an ideal scenario on paper, but the actual rhythm your buyers need.
We’ll support your team with ongoing training as they start using your new cadence — and iterate based on what’s working in real conversations.
Because effective follow-up is only part of sales success, many Cosmic Growth clients combine sales cadence work with:
A sales playbook defines what good selling looks like – sales outreach sequences define exactly how these opportunities should move forward over time.
Unlike playbooks, which cover higher-level information, cadences focus on the timing and sequencing of your calls, emails, LinkedIn DMs, videos, voice knotes and even direct mail.
Yes. Most tools only handle message delivery (and they often deliver messages on a single channel only). Few of these programs address the judgment, timing, or persistence needed to make follow-up messaging effective across channels and stakeholders.
Cosmic Growth cadences add structure to follow-up and help teams use their tools more effectively – facilitating connection at scale, without relying on automation alone.
Cadences are especially valuable when decisions take months, when multiple buyers are involved, and when silence doesn’t necessarily mean “no.”
We design cadences to support patient, consistent follow-up – no matter how long your sales cycle is or how many people are involved in the deal.
As long as you’re B2B with an average contract value of $5,000+ annually, there’s no industry that won’t benefit from the structured follow-up approach provided by a sales cadence.
At Cosmic Growth, we work with teams selling into diverse industries – including SaaS, fintech, corporate real estate, cybersecurity, sales enablement, and other B2B environments. If your deals depend on staying relevant over time, a sales cadence can help.
To see one of our sales cadence templates in action, download our free Ultimate Outbound Sales Cadence. Keep in mind, however, that any sales cadence we design for your organization will be custom-tailored to your specific sales needs and deal cycles.
If your team second-guesses follow-ups, hesitates to check back in, or watches long deals slowly stall, it’s time for an outbound sales cadence that helps conversations keep moving. Cosmic Growth can help.
Including templates for ideal customer profiles, buyer persona goals and challenges, probing questions, outreach guidelines, customer stories and objections
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