When looking for a sales cadence provider, the key is finding a partner that can generate you more replies, meetings and pipeline.
Cosmic Growth sales cadences are built to book more meetings, keep deals moving, and drive new business through personalized sales sequences and outreach sequences that connect with prospects on both a practical and human level.
Technology companies such as Dext grew revenue by 53% after using Cosmic Growth’s sales cadences whilst corporate real estate companies such as JLL greatly increased the amount of outbound pipeline they generated.
What is a B2B sales cadence?
A B2B sales cadence is a structured sequence of sales activities used to engage prospects and generate meetings.
It defines when, how, and how often sales reps should contact prospects across different channels that can include the phone, email, LinkedIn, SMS and video.
The importance of getting your cadences right
The following data highlights the importance of a well structured sequence, across numerous touches using a variety of different channels:
- Revenue.io’s 2026 benchmark data shows that it takes an average of 8–12 touchpoints across multiple channels to book a first meeting with a B2B prospect.
- Imvision increased qualified meetings by 61% after Cosmic Growth helped implement new sales cadences, messaging and outreach best practices
- The phone was responsible for 57% of outbound meeting-driving tasks in Cognism’s analysis of its 2025 global outbound activity, supported by LinkedIn (27%) and email (15%)
And for a personal story from Cosmic Growth, Lawrence Jackman once had 1,284 leads in a cadence, all of which were cold and had no idea who Cosmic Growth was or what we did, yet from the whole sequence he saw a 18.1% reply rate from 232 people.
The big thing to note with that reply rate however was he sent 9 emails in that sequence and his 9th email had the highest reply rate of 4.4%, with email 7 having the 3rd highest reply rate at 3.7%.
This goes strongly against what many immediately assume with the amount of touches it often takes to engage a prospect, and above we’re just looking at touches by email, not the other mediums…
For key accounts, we’ve seen success with cadences reaching up to 30 touches using our ultimate outbound cadence.
When should you get external help with your sales cadence?
It’s time to get help with your sales cadences if:
- Your response rates are low
- Your pipeline is inconsistent
- Your conversion rates are poor
- Sales reps are not following a consistent process
- You’re looking to help improve the overall abilities of your reps
- You’re looking to put a repeatable sales structure in place
- You’re looking to increase the satisfaction and retention of your sales team
An effective B2B sales cadence removes the guesswork from follow-up. Instead of relying on reps to remember when and how to contact prospects, a Cosmic Growth sales cadence gives your team a clear, repeatable rhythm across email, phone, LinkedIn and more – helping them stay present without sounding scripted, aggressive or desperate.
What should a good sales cadence service include?
The most effective B2B sales cadences don’t simply increase the number of calls and emails. They combine personalization and automation to reach the right prospects, through the right channels, at the right time.
The key is adapting your messaging as prospects engage, so every touchpoint builds naturally on the last – rather than feeling like another automated follow-up.
Every great sales cadence starts with the right list
Your lead list is the foundation of your entire sales process. If you target the wrong people, even the best messaging will fail.
- Define a narrow ICP (Ideal Customer Profile): Choose one buyer persona, industry and company size per campaign. Narrow targeting makes your outreach more relevant.
- Use shared observations: Group prospects around triggers such as new hires, job changes, launches or growth events to personalise outreach at scale.
- Prioritise warm prospects: Start with former customers, existing accounts and relevant LinkedIn connections, where familiarity can increase trust and response rates.
Then it’s about the messaging
Everything is about the buyer, their world, and how you can help them solve challenges and reach goals.
As much as possible tie the following 5 pillars into each and every touch:
- Start with an observation: Show buyers you’ve done your research by opening with a specific insight about them or their company that separates you from generic outreach.
- Identify a material challenge: Highlight a clear, data-backed problem using relevant statistics, trends or patterns that could affect their performance.
- Connect to the emotional challenge: Go beyond the business problem and address the human impact – stress, frustration, wasted time or missed opportunities.
- Use stories and useful content: Instead of pitching features, share a relevant customer story or educational resource that helps the buyer understand or solve their challenge.
- Use a low-friction call to action: Create interest before asking for a meeting. Make the next step simple, relevant and easy to say yes to.
Then it’s about the channels and frequency
An effective B2B sales cadence combines multiple channels and touchpoints to stay visible without becoming repetitive. The goal isn’t to be everywhere – it’s to use each channel with intention.
- Phone: Calls create more direct, human conversations. Use them alongside digital outreach rather than relying on email alone.
- Email: Use email for personalised introductions, useful content, customer stories and follow-ups that give prospects a reason to respond.
- LinkedIn: Use connection requests, messages and thoughtful engagement to build familiarity with prospects throughout the cadence.
- Video and Voice Notes: Personalised video or voice notes can help high-value outreach stand out and make follow-up feel more human.
- SMS and WhatsApp: When relevant for a warm lead you already have a relationship with.
- Direct Mail: For those high value prospects, thinking about what would be useful or of interest to them.
- Timing Your Touchpoints: Spread calls, emails, LinkedIn activity, video and voice notes across multiple touchpoints. Each interaction should add something new and move the conversation forward – not simply repeat the last message.
Then you need to train your team on the process, measure and iterate
A B2B sales cadence only works if your team knows how to execute it consistently and improve it over time.
- Train Your Team: Give reps clear guidance on who to target, what to say, which channels to use and when to follow up. Role-play calls and messages so the cadence feels natural rather than scripted.
- Measure Performance: Track results across each stage and channel, including connect rates, reply rates, conversations and meetings booked, to understand what’s working.
- Test and Iterate: Use the data and rep feedback to continually improve your targeting, messaging, channels and timing. A strong sales cadence should evolve as you learn what generates results.
To give you an idea of what a cadence can look like for your dream accounts, including the frequency, what channels to use and when and how to reach out, you can check out Cosmic Growth’s ultimate outbound cadence.
How can sales cadence software help?
Sales cadence software helps sales teams automate, organise and track outreach across multiple touchpoints.
It can be used to automate appropriate tasks, prompt reps to follow up and measure performance – helping teams execute their cadence consistently.
Three popular software tools are:
- Apollo: combines prospecting data with automated, multi-step sales sequences
- Outreach: built for managing and automating multi-channel sales sequences.
- Salesloft: uses multi-channel cadences across email, calls and social touchpoints.
The software manages the process, but the quality of your targeting, messaging and cadence strategy is what determines whether it works.
Best B2B sales cadence services
Some of the best B2B sales cadence providers include Cosmic Growth, Winning by Design, Skaled, RevShoppe and Greaser Consulting, but each takes a different approach.
Cosmic Growth is best suited to teams wanting custom, human-first sales cadences built collaboratively around their buyers and existing sales process. Winning by Design takes a broader, methodology-led approach to SaaS and recurring revenue, while Skaled focuses on modern outbound strategy, sales technology and performance. RevShoppe is suited to teams looking for AI-powered GTM (Go-to-Market) workflows, while Greaser Consulting has particular expertise in sales messaging, sequences and cadence optimisation.
| Provider | Best for | Approach | Key differentiator |
| Cosmic Growth | B2B teams wanting custom, human-first sales cadences | Audits existing outreach, identifies gaps, builds multi-channel cadences with the team, then trains and iterates | Cadence-specific, collaborative approach combining messaging, channels, timing and rep training |
| Winning by Design | SaaS and recurring-revenue companies wanting a broader, structured GTM methodology | Prospecting playbooks include sequences, scripts and objection responses, built around their custom frameworks | Strong methodology and full-lifecycle revenue architecture, rather than focusing solely on cadences |
| Skaled | Teams wanting to modernise outbound strategy, technology and performance | Builds outbound frameworks and playbooks covering ICPs, messaging, multi-channel sequences, technology and optimisation | Strong emphasis on modern outbound, sales technology, AI and performance management |
| Revshoppe | Teams wanting AI-native GTM workflows and revenue infrastructure | Builds signal-triggered workflows combining ICP context, data, AI-generated messaging, rep review and execution | Moves beyond traditional sequences toward signal-triggered, AI-powered GTM workflows with feedback loops |
| Greaser Consulting | Teams wanting sales messaging and cadence optimisation tied closely to their sales tech | Audits existing messaging, develops sequences/cadences with reps, A/B tests performance and trains teams on adoption | Particularly strong combination of sales messaging, sales execution technology and ongoing optimisation |
Sales cadence consulting vs doing it internally
Choosing between sales cadence consulting and building your cadence internally depends on your team’s experience, resources and how quickly you want to improve performance.
Sales cadence consulting is best for teams wanting specialist expertise, an outside perspective and faster implementation, while building internally can work well for companies with experienced sales leadership and enough time to continually design, test and optimise their own approach.
| Sales Cadence Consulting | Doing It Internally | |
| Best for | Teams that want expert guidance, faster implementation and an outside perspective | Teams with experienced sales leadership and time to build and optimise internally |
| Pros | Proven expertise, objective analysis, faster execution and team training | Full control, deep internal knowledge and no external dependency |
| Cons | Requires external investment and collaboration | Can be time-consuming and limited by internal experience or bias |
| Cost considerations | Higher upfront cost, but can reduce trial and error and accelerate results | Lower direct cost, but requires significant management and rep time |
How Cosmic Growth approaches sales cadences
At Cosmic Growth, we design sales cadences with your team, not for them. Every cadence is built around how your reps actually sell and how your buyers actually buy.
- Audit Your Outreach: We review how your team currently prospects, books meetings and follows up – including your channels, timing, messaging and touchpoints.
- Identify the Gaps: We pinpoint where momentum breaks down, from reps giving up too early to following up too late or inconsistently.
- Build Your Sales Cadence: Together, we create a practical cadence around your buyers, sales process and real-world workflows – not an ideal scenario on paper.
- Train, Measure & Iterate: We train your team to use the cadence effectively, then analyse the results and refine it based on what’s working in real conversations.
Sales cadence results
A few examples of the success of Cosmic Growth’s B2B sales cadences involve:
- AccessPay Increases Average Deal Size by 25% with the Help of Cosmic Growth’s Sales Cadences
- Inbox Health Doubles Sales Meetings Generated Per Month After Cosmic Growth’s B2B Sales Training and Cadences
- JLL USA Increases Outbound Pipeline After Cosmic Growth’s Training and Cadences
How to choose a sales cadence partner
A few questions to have in mind when choosing a sales cadence provider:
- Will you build a custom sales cadence around our buyers and sales process?
- How do you decide the right number and timing of touchpoints?
- Which channels should our sales cadence include?
- How do you balance personalisation with automation?
- Will you train our sales team to execute the cadence effectively?
- How do you measure whether the sales cadence is working?
- How do you test and improve the cadence over time?
Key takeaways
An effective B2B sales cadence combines focused targeting, relevant messaging, multiple channels, consistent follow-up and continuous optimisation.
The best cadences are built around how your buyers actually buy – and give your sales team a repeatable process for turning prospects into conversations and meetings.
